About Us
Aarabhi London is an independent womenswear brand founded in London by the father-daughter duo Aarabhi and Siva. Blending the bold, expressive spirit of British fashion with the intricate artistry of Indian craftsmanship, the brand celebrates a truly global aesthetic. Aarabhi London offers two distinct lines: the vibrant, statement occasionwear line Aarabhi London, and Kōr by Aarabhi, a collection of elevated, sustainable wardrobe essentials.
When designing our collections, we aim to make pieces that...
are versatile.
We create classic pieces that can take you from day to night and be dressed up or down for a range of occasions.
brighten your day.
We want you to feel comfortable and confident in every single one of our pieces, adding a little bit of magic to your day!
are lovingly made.
Each garment is signed by one of the artisans who helped create it. It is a reminder that a lot of care has gone into making it.
Kōr by Aarabhi
ethical. sustainable. essential.
Kōr is a line, focussed on ethical and sustainable essentials for your wardrobe.
These are timeless pieces, produced with our Kōr ethos in mind. The entirety of our production has followed sustainable and ethical practices and this will always be at the heart of what we do.
Our Story
A Family Business
How it began
Our brand was founded by father and daughter duo, Siva and Aarabhi. The project began in 2017 at their London home where the business is still run from today. Aarabhi studied fashion design and while she was at university, she discovered her love of embellishment and pattern. Siva has a wealth of knowledge, working within the UK fashion industry. With Aarabhi's creative mindset and Siva's commercial experience, it made sense for them to partner up and start their own brand.
Co-Founder
Aarabhi
I wanted to start a womenswear brand with ethical manufacturing as a core value and to highlight the work of dedicated artisans. With my South Asian roots and British upbringing, I have approached design by combining the two, creating unique and intricate garments. I don't believe in clothes lasting just one season, so when I design I keep this in mind and create pieces that can be worn for all occasions.
Co-Founder
Siva
Having worked on the business side of fashion businesses in UK and Australia for small/medium sized organisations, supporting my daughter with her vision seemed the sensible next step. It's has been a challenge for both of us to work as business partners, a challenge that we have both enjoyed !
