Our Brand
“Aarabhi London” is an womenswear brand, founded in London. The collections are a combination of the individual design aesthetic of British fashion and Indian craftsmanship. We have two sides to us, Aarabhi London which is a collection of statement, often intricate pieces, perfect for any occasion and Kōr by Aarabhi which is a collection of sustainable and ethical essential pieces.
When designing our collections, we aim to make pieces that:
- Will make a statement
- Take you from day to night
- Mix and match within the collection as well as staple items already in your wardrobe
- Easy to dress up or down
- Are comfortable
- You will want to wear forever
By selling online only, we have greater control of the brand, pricing and pace. Aarabhi London releases two collections per year whilst Kōr by Aarabhi will release statement pieces only once ready. This reduces waste and insures the high level of quality which Aarabhi is recognized for.
At the heart of our brand is ethical production. We understand the length of time, dedication and skill which goes into producing each piece. This is why our garments are signed by one of the artisans who helped create it. We want it to be a reminder that a lot of care has gone into making it.
