Have you ever wondered how much it costs to make an item of clothing?
When you buy a piece of clothing, you're paying for 5 key things.
Our All Day Long t-shirt is our classic style and after adding all of the above together, it costs us £9 to make. You may be thinking "this is the price I would generally pay for a t-shirt" or "I could even buy it cheaper" but don't forget, our tees are 100% GOTS certified organic cotton. We produce small quantities and most importantly, our garment workers are paid fairly.
Now, here's the interesting part! There are two routes when pricing, traditional vs direct to our customers. The traditional route would be if we sold our items to a third party like a department store. This means, RRP of our t-shirts would most likely be around £40.
To us, this doesn't make sense. We want to encourage everyone to purchase more ethical and sustainable options so we're selling our T-shirts for £15. By selling directly to you, we have control of our pricing, production and timelines. Nothing is ever rushed as quality is incredibly important to us.
I hope this has given you a little insight into how our pricing works and maybe look at the pricing of clothing a little differently. The more expensive an item, doesn't necessarily mean it has been produced in an ethical manner but at the same time, if you're able to buy a t-shirt for £5, how much would a garment worker truly have been paid?
We'd love to hear from you! If you have any thoughts or comments, simply comment below :)