Have you ever wondered how much it costs to make an item of clothing?
When you buy a piece of clothing, you're paying for 5 key things.
1. Design
2. Labor
3. Materials
4. Shipping
5. Duties
Our All Day Long t-shirt is our classic style and after adding all of the above together, it costs us £9 to make. You may be thinking "this is the price I would generally pay for a t-shirt" or "I could even buy it cheaper" but don't forget, our tees are 100% GOTS certified organic cotton. We produce small quantities and most importantly, our garment workers are paid fairly.
![](https://cdn.shopify.com/s/files/1/1188/4688/files/IMG_3518.png?v=1616516698)
Now, here's the interesting part! There are two routes when pricing, traditional vs direct to our customers. The traditional route would be if we sold our items to a third party like a department store. This means, RRP of our t-shirts would most likely be around £40.
To us, this doesn't make sense. We want to encourage everyone to purchase more ethical and sustainable options so we're selling our T-shirts for £15. By selling directly to you, we have control of our pricing, production and timelines. Nothing is ever rushed as quality is incredibly important to us.
I hope this has given you a little insight into how our pricing works and maybe look at the pricing of clothing a little differently. The more expensive an item, doesn't necessarily mean it has been produced in an ethical manner but at the same time, if you're able to buy a t-shirt for £5, how much would a garment worker truly have been paid?
We'd love to hear from you! If you have any thoughts or comments, simply comment below :)
![Photo by cottonbro from Pexels](https://cdn.shopify.com/s/files/1/1188/4688/files/pexels-cottonbro-4273425.jpg?v=1622645159)
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